Episode 3: Trends in Asian Digital Marketing

We discuss some of the hot topics at the recent ad:tech Singapore event, as well as digital/brand marketing in Asia. We also delve a bit deeper into the features of Mainland China’s Internet landscape, such as the lack of common advertising standards and the best strategies for targeting Chinese audiences online.

Hosted by: Alex Trup & Ching Chiao.

Guests: Alex Lee & David Ketchum