Shows
Episode 5: Online Content & Domain Name Security
In our penultimate episode for this series of ListenUp.Asia, we discuss Internationalized Domain Names (those not using standard Latin characters), the benefits of Creative Commons Licenses and Sweden’s Pirate Party. We also get a warning about the increasing problem of DDoS (Distributed Denial of Service) attacks. Hosted by: Alex Trup & Edmon Chung. Guests: Ram Mohan & Charles Mok ... [Read more]
Episode 4: Taking Asian SMEs Online
The conversation focuses on some of the difficulties faced by Asian SMEs trying to build an online presence as well as some of the solutions available. We also talk about the benefits of being part of a high-tech community like Hong Kong’s Cyberport including some of the support available to help incubate start-ups. Hosted by: Alex Trup & Edmon Chung. Guests: Nick Fawbert & Nicholas Yang ... [Read more]
Episode 3: Trends in Asian Digital Marketing
We discuss some of the hot topics at the recent ad:tech Singapore event, as well as digital/brand marketing in Asia. We also delve a bit deeper into the features of Mainland China’s Internet landscape, such as the lack of common advertising standards and the best strategies for targeting Chinese audiences online. Hosted by: Alex Trup & Ching Chiao. Guests: Alex Lee & David Ketchum ... [Read more]
Episode 2: Online Music Marketing in Asia
In this episode we talk with MC Jin (arguably the most famous ethnically Asian rapper in the world) and what he’s done to connect with his fans, how he promotes and sell his music online, as well as what he’s up to now he’s moved to Hong Kong. We also discuss whether language is a really important in music and its marketing. Hosted by: Alex Trup & Ching Chiao. Guest: Jin ... [Read more]
Episode 1: What’s in a name? The value of domain names
In the debut episode of ListenUp.Asia, we discuss our experiences and strategies in/for registering and monetizing domain names as well as what the new gTLDs will mean for companies and domainers. We also talk about domain names we’ve registered and what makes some domains more valuable than others. Hosted by: Alex Trup & Edmon Chung. Guests: Eric Gerritsen, Jothan Frakes & Randy Charach ... [Read more]
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